Flogos

This company, based in North Alabama, has developed a machine that pumps out foam clouds in custom shapes which float in the air and last as long as an hour, depending on the weather.  The sample images on their website show Macintosh apples and Nike swooshes, among others. I think the idea is that they could be used to advertise at big outdoor events, in football stadiums, etc.  What’s the verdict? Ingenious new idea? The bane of advertising finding a new medium to irritate us with? An idea that will never take off?